seo vs sea: how to choose the right strategy for your business in 2025
Choice matters: as search behavior and ad ecosystems evolve, deciding between SEO and SEA shapes growth, cashflow and brand equity. This piece follows a fictitious founder, Maya Laurent, who runs a niche B2B Saaas in Geneva. She needs fast customers for a launch and enduring organic authority for long-term margins. Through her story, you’ll see … Read more